How to Audit Your Business in Under 30 Minutes to Grow FASTER with Amy Traugh
- Amy Traugh
- 10 hours ago
- 10 min read
🎧 The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs is streaming on all platforms. Listen here. Also streaming on YouTube.
Why It Feels Like Nothing’s Working (Even When You’re Doing All the Things)
You’re not broken—there’s a gap. Here’s how to find it.
You’re showing up. You’re putting in the time. You’re doing everything the gurus tell you to do.So why does it feel like you're stuck in place?
You’ve probably asked yourself things like:
What am I doing wrong?
Why does this work for everyone else but not me?
Maybe I’m just not cut out for this…
Before you throw your whole business in the metaphorical trash can, take a breath. You’re not failing. You’re just in the growth gap.
Let’s break it down.
What is the Growth Gap?
The growth gap is that frustrating space between your current effort and your desired results.It’s not a lack of trying. It’s not laziness. It’s not even that your offer sucks.
It’s just that something’s off—and you haven’t pinpointed it yet.
When you’re in the growth gap, your business often looks like this:
You’re posting consistently, but leads are trickling in (if at all)
You’ve invested in courses or coaching, but the needle hasn’t moved
You’re doing all the things, but sales still feel sporadic and unpredictable
And it’s maddening.
Why Hard Work Isn’t the Problem
If effort alone guaranteed success, you’d already be booked out.What matters more than effort? Strategy. Alignment. Adjustments based on data—not guesswork.
But when you’re stuck in the growth gap, it’s easy to fall into the trap of:
Working harder instead of pausing to assess
Blaming yourself instead of the strategy
Trying more things instead of optimizing the right ones
The result? Burnout, frustration, and zero clarity on what’s actually working.
The Growth Gap Is a Data Problem—Not a You Problem
You don’t need more hustle—you need more clarity.And clarity comes from data.
But I get it—data can feel cold, overwhelming, and like yet another thing on your to-do list.That’s why I teach data differently.
When you know what to look for (and how to interpret it), your data stops being intimidating and starts being empowering. It shows you:
Where the real gaps are
What small adjustments will make the biggest difference
Why something isn’t working—and how to fix it without guessing
No shame. No blame. Just a smarter way to grow.
Simple Is Sustainable
If you’re constantly starting over or second-guessing your decisions, you’ll never build the momentum you want.
What actually grows your business?
Clear strategy
Focused action
Tracking what matters (not everything—just the essentials)
Making aligned decisions based on what your numbers actually say
When you get clear on what’s working, what’s not, and why, you take back control.
Final Thoughts: You’re Closer Than You Think
That stuck feeling? That plateau? It’s not permanent.It’s just a sign that something needs adjusting—not overhauling.
So before you jump to another strategy, ask yourself:
What am I measuring?
What’s actually happening in my business?
Where could there be a gap?
This is exactly what I help solopreneurs uncover inside my program, Metrics Mastery. Get started for free at amytraugh.com. Because once you stop guessing and start tracking what matters, everything gets easier.
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Transcript for Episode 424. How to Audit Your Business in Under 30 Minutes to Grow FASTER
@0:19 - Amy Traugh (Amy Traugh)
Are you so busy running your business that you haven't actually taken the time to pause and assess what's actually working and what's not?
If the answer is yes, welcome to the club. Most solopreneurs are so deep in the day to day that they don't give themselves the time or the space to zoom out and look at the bigger.
And that's exactly what we're going to be talking about today. Why business audits matter, why we avoid them, and how you can do a simple business audit in under 30 minutes a month, which will bring in clarity, because that's what it's all about in my world, creating clarity in a way that is simple and sustainable.
So if you're ready, let's go ahead and dive on in. I'm just going to call it out. Call it like it is.
Most solopreneurs know that they need to check in on their business strategy. They've heard the advice, downloaded the freebies, put in the work.
But when you're doing all of the things, juggling content, clients, marketing, DMs, admin, and trying to live life, sitting down to, quote unquote, audit your business.
It sounds like a luxury that you don't have time for. However, if you never intentionally pause to assess exactly what's working, you end up guessing instead of growing.
And that's exactly what is keeping so many brilliant business owners just like you stuck in the messy middle. Deep down, you know this.
So knowing this, why aren't we taking the time to do this? Well, there's three main reasons I've noticed as I've worked with clients over the years.
And the biggest one is I don't have the time. Time is the number one reason. We will say that we can't take the time to pause, right?
We don't have the time. But let's call it what it is. It's survival mode. Again, you're juggling all the things, checking all the boxes.
You're busy. busy. And... The idea of pausing is hard, but not taking the time to pause and zoom out, it is costing you money in the long run.
Why? Well, what happens is you end up pouring hours into strategies that actually aren't working or missing what is working because you're too deep in the thick of the weeds.
To notice it, they feel time consuming, but this is actually time saving. This isn't about creating a 37 tab spreadsheet to your life.
I get it. You don't need one. In fact, simple is sustainable. And if you're just getting started out with your metrics, I highly suggest you only start with three.
That's it. Big hug. Because if you have that beautiful 37-tab spreadsheet, you're going to get overwhelmed. You're not going to be able to keep up with it.
Now, the second main reason that I've noticed people aren't taking the time to do this is that it just doesn't feel urgent.
In fact, it's actually the opposite of urgent. There's no red notification bubble telling us to do it. There's no client waiting on it.
There's no deadline that you have to miss. So it falls to the bottom of the list. Because as solopreneurs, we end up in reactive mode.
We're constantly reacting to what's the loudest thing right now. What is that most pressing item? Those DMs, the emails, the content creation, client work, it all has a time stamp on it.
So we feel this pressure to respond, to show up, and to stay visible. But this business audit, it's something that's quiet.
And... And... Yes, it is super productive. It's proactive. But when no one's there to hold us accountable to doing it, we just assume we can do it later.
And what's the problem with that? Later doesn't magically appear. And by the time it does feel urgent, when your sales dip or you have a launch that flops, it's really hard to backtrack and figure out what happened because we aren't taking stock.
We're not taking inventory of what's actually happening in our business in real time. I want you to think of this business audit almost like brushing your teeth.
Brushing your teeth is not dramatic. It's not flashy. It's not even fun. But it prevents the bigger problems that will require time, money, a little bit of pain, right?
I stress to fix later. It may not. Do not feel urgent today, but your future self will be so glad that you took 30 minutes of your time to zoom out and make sure everything's working the way you want it to.
And the cool thing is you can do this in a single setting with a notebook and some honest reflection.
This is about doing what matters, not adding any more to your already full to-do list. And the last reason that I noticed that people are avoiding this, it's really sneaky, but so true.
I'm afraid of what I'll find. Most solopreneurs are avoiding their business audits and heck, looking at their metrics because they're afraid.
They're afraid that the numbers will confirm a fear they've been carrying. What if I'm not doing as good as I thought?
What if I've been working so hard and still not making profits? It's these what-if statements that start to pop into our mind to keep us safe.
These are valid. You've poured your heart into your business. So looking at the data, the cold, hard facts can feel so personal.
It can feel like it's going to unravel our competence. But it's like holding up a mirror. It's reflecting back what's actually happening.
And it can sting when you first look at it. So you avoid it. And we really went into this in the last episode about talking about detaching and how to do that.
So make sure you go back and listen to that episode. I want you to shift your perspective. Your numbers are not here to judge you.
They are not a reflection of your worth. They are here to guide you, to help you, to create predictability and certainty in a world where...
Everything feels so uncertain. Metrics and data, they give you power in your business. They give you so much information.
They are that secret weapon waiting for you to just pick it up and use it. But when your list is overflowing, it is easy to see it as a nice do instead of essential.
But skipping the audit is exactly what's leading to the second guessing, the scattered strategies and the point where you're just stuck.
But when you take just 30 minutes to assess where your business is and do this audit, some pretty cool things start to happen and they happen fast.
First, you start to make better decisions because when you're not looking at your numbers, better decisions. You Thank Everything is based on feelings.
I think that offer flopped. I'm not sure where that client came from. I feel like my content isn't working.
Feelings aren't facts. A quick audit of what is happening in your business, it brings clarity to the fog that is surrounding you because it allows you to see exactly what's working, what's not, and what to adjust.
Because you're not guessing, the data and metrics are pointing you in the right direction. So what happens is you stop trying to fix what isn't broken.
Because how many times when something doesn't go as we hoped, like a silent launch, you completely change your message page.
You rework the offer. You think, okay, I have to add another platform. I have to do something else in addition to what I'm doing.
Because what I'm doing right now isn't working, but when in reality, it actually was working. And you didn't give it enough time.
So what we're doing here is separating the actual problems from the perceived ones, which again, saves us time, energy, and frustrations.
And something else really cool that this will do is it will show you opportunities hiding in plain sight. Because a lot of times, our biggest growth opportunity isn't in creating a brand new offer.
It's not in changing our funnels. It's not doing anything different. It's optimizing what's already working. So maybe your highest conversion rate actually comes from conversations in the DMs.
Maybe your most saved post could be turned into a lead magnet. Maybe a quiet referral channel is bringing in your best fit client.
And when you zoom out and take the time to do this, these little... Golden nuggets popped right off the page.
It is so, so cool. I can't, oh my gosh. I want to scream this from the rooftops because you don't need to do more.
We want to build a sustainable business by doing what matters. It's not about having all of the answers. It's about asking the right questions.
Checking in on a few simple metrics and deciding what to keep, what to adjust, and what to let go of.
This is how you grow your business with clarity, confidence, and ease. Now, the actual audit itself. You could write all of this out.
I could go over and give you every single question, step by step. But chances are, if you're anything like me, you are listening to this episode while you're driving, making dinner, doing laundry.
You're living life. So I have. Made this super simple. Head on down to the show notes and grab your free quarterly business audit checklist.
This is the checklist I use in my business. And this will guide you step by step through the process.
And inside the audit, we're essentially taking the time to assess three main areas in our business and in ourselves.
What's working, what's not, and what's close. What needs that slight refinement? That's it. This is a tool that will give you the clarity that you can actually do something with because you don't need all the spreadsheets.
You don't need an entire day to get clarity in your business. It all comes down to giving yourself permission to pause for 30 minutes.
Step into the role. This is not about picking yourself apart, beating yourself up for what you should have done.
No, none of that. It's 30 minutes, a notebook, and the willingness to actually look at your business from a non-judgmental perspective.
Maybe you'll see that your offer is actually doing better than you thought, but you're not talking about it enough.
Maybe you'll notice that your most engaged content has a pattern, and that pattern is the clue you've been looking for.
Success leaves clues, right? Or maybe you realize that you've been working so hard on one thing that isn't working, and now you can give yourself permission to stop doing this.
This is the power of a simple audit. It gives you direction, it quiets the chaos, and it puts you back in the driver's seat so that you can grow your business on your terms with less best work and more ease.
So if things have felt foggy lately, if you're questioning, what do I do next? This is your nudge to stop running on autopilot and check in with your business.
Because when you know what's working, you stop chasing and start choosing. You grow with intention. You grow with ease.
You deserve a business that works for you. Not one that constantly leaves you wondering if you are doing enough.
And hey, if metrics still feel intimidating and you won't. Want help knowing exactly what it all means and what to do with them in order to grow your business?
This is exactly what I teach inside Metrics Mastery. I love this. I am on a mission to help you ditch the data drama and you can get started for free.
Head on over to amytraugh.com. And until next time, stop guessing and start growing.
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