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Amy traugh casually sitting on a beige chair wearing a pink top and jeans smiling

Hi! I'm Amy

And I am a recovering box checker.


✅ Go to college? 

✅ Get a job? 

✅ Get married? 

✅ Buy a house?  

✅ Have kids? 

And then what? Work 40 years, retire, and finally start living? Wait, what!?

Like many, the year 2020 changed my life forever. I took a voluntary furlough from my 14-year career in physical therapy to homeschool my preschooler and kindergartner. Let me tell you...it wasn’t pretty. But when the dust settled, I had something I never had before: the time to pause and ask myself

What am I really doing?

Am I truly living?

And where the heck am I headed?

Starting my own business had always been on my heart, but I kept telling myself I didn’t have the time, the energy, or the qualifications; excuses rooted in fear of failure. Sound familiar?

So, I took the leap. And what started as an idea grew into something bigger than I ever imagined. I realized my superpower was empowering and educating others to set and achieve their goals—something I had already helped nearly 50,000 people do in my career by using data as my guide.

My Journey, Your Shortcut

Fast forward over six years later, and I’ve:

  • Built three businesses, and successfully exited two, from the ground up

  • Written a bestselling book, The CEO Method: An Entrepreneur’s Guide to Business Success

  • Launched The Metrics Maven podcast; ranked in the top 2% globally with 450+ episodes to date

  • Helped hundreds of solopreneurs build thriving businesses by teaching them how to leverage their metrics

 

I don’t share this to have you look at me; I share this to say come with me. Because I’m no different than you. The only difference? I made the choice to stop waiting, take messy action, and trust that I was meant for more. And if you're here, I know you’re meant for more too.

I Believe

I built my business, and help others build theirs, on a few core beliefs:

  • Success isn’t about working harder. It’s about working smarter and your metrics shows you how.

  • If you’re always guessing, you’ll always be struggling. The right metrics give you clarity, confidence, and control.

  • Simple is sustainable. Complex strategies don’t scale. Simple, repeatable systems do.

  • You don’t need more generic "cookie cutter" strategies, complicated spreadsheets, or dashboards you'll never look at, you need a custom plan to achieve sustainable business growth. 

 

My Unique Approach

I teach business owners how to leverage their metrics as a custom strategy for sustainable business growth, without the overwhelm of dashboards or spreadsheets. 

Are you ready?

Then LET’S GO!

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