3 Easy Ways to Use Metrics to Increase Your Sales with Amy Traugh
- Amy Traugh
- May 7
- 10 min read
🎧 The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs is streaming on all platforms. Listen here. Also streaming on YouTube.
Stop Guessing: 3 Simple Ways to Use Metrics to Boost Your Sales
If you’re tired of pouring time and energy into strategies that aren’t delivering, it’s time to shift your focus. These three simple metrics will help you grow smarter—not harder.
You’re Likely Overcomplicating Business Growth
You hold one of the most powerful tools for business growth—and chances are, you’re overlooking it. Your metrics are one of the most valuable yet underused assets you have. They reveal what’s working, what’s not, and where your biggest opportunities lie. Best of all? You don’t need complicated software, a fancy CRM, or pages of spreadsheets. You just need a few simple data points—and the discipline to review them regularly.
Here are three metrics every solopreneur should track to grow their business with clarity and confidence.
1. Track Your Lead Sources
The moment someone joins your list, books a call, or reaches out to work with you, one question matters: Where did they come from?
Was it Instagram? A podcast interview? A referral? When you start tracking lead sources—no matter how basic—you stop guessing and start seeing clear trends.
I had a mindset coach client who was pouring energy into Instagram: daily stories, reels, carousels—the works. But when we dug into her data, we found 80% of her sales were coming from referrals and her podcast. Social media wasn’t moving the needle like she thought.
This is the power of lead source tracking. You can stop putting effort into what’s not working and double down on what is.
Try this:Start a simple Google Sheet with three columns:
Name
Lead Source
Date
When someone inquires, ask: “How did you find me?” Or include it on your intake form. Review the data monthly. Patterns will emerge—and those patterns are your roadmap.
2. Monitor Your Conversion Rates
Most people think “conversion” just means a sale. But let’s zoom out.
Conversion is anytime someone takes the next step—from a freebie opt-in to booking a discovery call. If you’re tracking where your leads come from, the next step is understanding how many of them actually convert.
Low conversion? Maybe your messaging needs refinement. Maybe your call process or sales page needs tweaking.
High conversion but low lead volume? That’s a visibility issue. You need more eyes on your work.
Tracking this metric pinpoints exactly where to focus—so you're not fixing everything at once or spreading yourself thin. It's like identifying the leaky holes in your funnel instead of just pouring more water in and hoping for the best.
3. Measure Your Content’s Effectiveness
Let’s talk content. Not just social media—but podcasts, emails, guest interviews, and more. Content that leads to sales—not just likes—is what matters.
Stop shouting into the crowd. Start evaluating what content actually results in clicks, opt-ins, and purchases.
Notice a high click-through rate on an email? Ask yourself: What made this one work? Replicate that.Lose subscribers after a certain message? Don’t panic—get curious. What about that message didn’t land?
This is how you refine your messaging. The goal isn’t to track everything. It’s to track what matters—and use it to make better decisions moving forward.
Start simple:
Track which content pieces drive the most engagement or opt-ins.
Monitor which calls to action are getting clicks.
Pay attention to what’s growing your list—or shrinking it.
Final Thoughts: Simple Metrics, Big Impact
Let’s recap. To stop overcomplicating things and grow your sales with ease:
Track lead sources so you know where your best clients come from.
Measure conversion rates so you can identify funnel gaps.
Review content effectiveness so you’re creating what actually drives results.
You can track all of this in a single Google Sheet in 15–20 minutes a month. This isn’t busy work—it’s a shortcut to clarity.
Think of your metrics like turning on a light in a dark room. You wouldn't apply your makeup in the dark, right? When you can see clearly, you make better decisions. Metrics offer that same clarity for your business.
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Transcript for Episode 413. 3 Easy Ways to Use Metrics to Increase Your Sales
Amy Traugh (Amy Traugh)
So you hold one of the most powerful secrets to business growth, and yet chances are you're actually overcomplicating things.
Your metrics, I'd like to argue, are one of the most valuable yet underrated asset. That you have in your business right now, they show you exactly what's working, what's not, and point out opportunities to amplify your growth quickly and easily.
So today, I am going to walk you through three of the simplest and most effective ways to use metrics in order to boost your sales.
And the best part is, is that you don't need. Complicated tools. You don't need the fancy CRM. You don't need spreadsheets out the wazoo.
No, you just need to know what to track and then how to use that information in order to make smarter business decisions.
So let's break it down step by step. So number one, track your lead sources. This is your starting point.
Every single time someone enters into your world, books a call, joins a list, reaches out to work with you.
You need to know where did they come from? Was it social media? Was it a podcast interview? Was it a word of mouth referral?
Where did that person discover you? Because when you start tracking this, even in the simplest way possible, It allows you to stop guessing and identify what's actually working in your business right now.
This tells us which marketing channels are generating the right leads. So we can double down there and scale back those avenues that aren't actually as impactful as we'd like to think.
It tells us which collaborations and appearances are worth repeating. And even if you're only getting a few leads each month, over time, we start to notice trends.
We start to see patterns. And this data becomes powerful. I recently had a client. She was a mindset coach and she came to me frustrated.
She was putting so much time and energy into Instagram. She was doing stories every single day, had great engagement with her community, was posting reels, posting carousels, you name it, everything that the.
Gurus were telling her to do, but when we actually looked at where her clients were coming from, we found something really interesting, and that's that even though she had this massive following on social media, 80% of her sales were coming from referrals and her podcast, not social media.
Not Instagram. So all that energy, it wasn't wasted, but it wasn't what was actually driving sales in her business.
So how can you apply this to your business? Start simple. Start with a Google Sheet with three columns, name, lead source, date, and then any time a lead reaches out and says, hey, I want to work with you.
Tell them why can't do Thank You can ask them, how did you find me? Or if you have an intake form, add a field.
Hey, how did you hear about me? Was it social media? Was it my website? Was it a speaking opportunity?
Was it a podcast? Keep it simple. And then review this data monthly and start to look for those patterns because they're there.
And it will show you exactly where to focus. And when you're focusing your energy and your time in the right avenues, the right places where your ideal client is already looking for you, your sales will increase.
Because now you're positioning yourself with all of your energy focused in one place. You're no longer scattered, which is a beautiful thing.
Number two, start to monitor your conversion rates. And a lot of times when I start working with clients, they'll go, convert.
That just means sales. Let's think even broader. I consider conversion rates. Yes, we have sales, but let's also look at how many people are actually landing on your landing page for your freebie and actually converting into someone on your list.
So once you know where your leads are coming from, the next step is how many of them convert, how many of them enter your world, whether it be a free avenue or a paid avenue.
This allows us to stop guessing where the gap is in our sales funnel and start fixing those leaks. For example, if your conversion rate is low, maybe your offer positioning or the call process.
Needs refined. Maybe your messaging is a little bit off and you really need to take the time to dive into that messaging and unpack exactly what the challenges are of your ideal client.
Or if you're noticing that, okay, I have a really high conversion rate, but I'm not really getting any growth in my business.
I don't have any new leads coming in. That indicates, okay, yeah, it's a visibility issue. We need to get discovered by more people.
And what's happening with so many solopreneurs is they're trying to fix everything at once. We were just talking about this a moment ago.
Scattered focus leads to scattered results. This is so apparent in our business. But when you look at your conversion rates, it shows you exactly where to focus.
Yes. When we have a leaky funnel, we can choose to keep doing all of the things. We can keep pouring water into this funnel.
Or we can take the time to plug the holes, to fill the gaps, so that we can then save ourselves time, energy, frustration.
This is what leveraging your metrics is all about. It is not about tracking every single little thing under the sun.
Because remember, simple is sustainable. And then number three, measure content effectiveness. So sharing your content without tracking results is like shouting into a crowd versus having a meaningful one.
The first might get attention, but the second one is what gets results. But we're not just talking social media.
I think there's a lot of misconceptions as to what content is. And automatically, when we hear the word content, we're like, oh, she must be talking social media.
Well, sure, social media is one type of content. But don't forget the other types of content that you're creating.
We're talking podcasts. The emails you send, guest speaking opportunities, things that you're posting on your website. When we measure the effectiveness of what's actually leading to conversions, not just based on likes or views, but based on real business activity, we get so much information.
Our job here is to get curious. And when we get... If the desired result that we want, say it's a high click-through rate on an email, ask yourself, what did I do here?
And how can I do more of this? And the flip side is also true. So if you notice that you sent an email campaign and you got a significantly higher number of unsubscribes, ask yourself, okay, what about that?
It caused people to unsubscribe. Our job here is to get curious, to approach our business with the curious mindset, not one of judgment, where we're constantly like, oh my gosh, my email list shrunk this month.
Okay, it's an opportunity for us to go, what did I do? What did I do different? Or if my list grew a lot, what did I do that led to...
This growth. Was I a guest? Did I create a new freebie? Was I presenting in other people's communities? What did I do?
Because this information is going to tell us what content is actually driving conversion, not just visibility, but is actually leading to list growth and sales.
This helps us refine our messaging because now we know exactly what's resonating with our audience and allows us to regain focus, to focus our content strategy moving forward.
So are you noticing a theme here? All of this information allows us to focus. So with this information that we gained, take the time each week, each month, whatever you have the capacity for, and open up your analytics and just start looking.
At what content had the most impact on my business, whether it be engagement, click-through, opt-ins, list growth, what worked, what CTAs were getting clicked on.
We want to start simple. Start by tracking one. Because when you know what type of posts, what type of content leads to action, you can do more of that.
Double down there and stop wasting time and energy into the things that aren't working. This allows us to check our ego at the door and base our business decisions on facts.
Because we're human, our emotions will try to get the best of us. They're going to try. And sabotage us when things aren't going well.
This is how we can regain control. So let's recap. In order to stop overcomplicating things and start leveraging your metrics, let's look at lead sources.
Where are leads coming from? Conversion rates. How many leads are actually turning into subscribers on your list or clients?
And then content effectiveness. What's actually driving results in your business? And the really cool part is that you can track all of this inside of a simple Google Sheet.
Simple. That's the goal. Start with one. Because when you make the time to look at these numbers, even if it's just once a month, it shouldn't take you any more.
In 15 to 20 minutes, you'll gain clarity, confidence, and direction in your business decisions. Metrics do not complicate your business.
They're not just another task to add to your to-do list. They're simplifying your business. It's like turning on a light.
You know, when you're getting ready in the morning, you wouldn't put your makeup on in the dark. No. It makes it so much harder.
But you turn on the light and you can see what's there. You can see what you're doing. You have that direction so that you can improve over time.
What happens when you know what's working because you're leveraging your data? You can stop guessing and focus on exactly what grows your sales.
So if you found... found... This episode helpful, and you are ready to learn exactly how to turn your data into dollars without the overwhelm.
This is exactly what we cover inside of Metrics Mastery. I will walk you through how to set up the back end of your business, what numbers to look at, and how to use them to grow your business consistently with clarity, confidence, and ease.
So if you want the details, head on over to amytraugh.com to get started for free. And if you are loving the podcast, I would love it if you took the time to leave a quick rating or review.
You don't even have to write anything. Just scroll down to the bottom of the show and hit that rating.
It would make my day. I am here cheering for you. And until next time, stop guessing and start growing.
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