You’ve been pouring your heart into your business...
Working harder than ever, doing everything the experts say you should do.
You’re showing up & putting in the work… creating amazing content, guesting on podcasts, networking strategically & posting consistently even when no one’s engaging.
You’re trying to stay positive… even when the sales aren’t coming in.
You’re watching others celebrate $10k+ months while wondering, What do they know that I don’t?
The stress of inconsistent income is exhausting & wearing on you… making it hard to plan ahead, pay yourself consistently, & invest in your growth.

A sinking feeling of doubt has begun to slowly creep in

You’re Left Wondering:
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What am I missing?
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Is it always going to feel this hard?
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How much longer can I keep doing this?
You left your 9–5.
Your clients love you.
You’ve built offers that get results.
You’re not afraid of doing what it takes,
but the longer this continues, the heavier everything feels.
Then Why?
Why does your income feel like a rollercoaster month after month?
Why does your funnel look full… but conversions keep falling flat?
Why does it feel like you should have this figured out by now, but you don’t even know where to start or what to fix?
It’s not your mindset. It’s not your motivation.
It’s not that you’re missing some magic strategy.
Take a Deep Breath & Just Imagine...
Spending less time posting, & creating… but seeing more results because within 60 seconds of logging in to any platform, you know exactly where leads are dropping off and what to adjust.
Instead of trying to be everywhere at once… You save time by focusing only on the platforms and activities that are actually driving your results. You’re no longer stuck in trial-and-error mode, spreading yourself thin, or burning out just to “stay visible.”
No more guessing your way through business decisions. You no longer feel pulled in a million directions & you're making decisions like a CEO. You’ve got just three key metrics; marketing, sales, & operations, guiding every decision you make. Clarity. Confidence. Ease.
No more bouncing between $15k masterminds and $5k coaching programs, searching for the secret to business growth. Your business finally feels calm. Not because things are perfect, but because you know exactly what to focus on, and what to ignore.
And those tasks that drain your energy, like pitching or creating Reels that don’t get any engagement? Gone! Because you know exactly what kind of content resonates and converts with your audience. So you create less and earn more while freeing up your time and energy for what actually matters.
You feel completely
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Clear on what’s working
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Confident in your strategy
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Consistent in your income
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Calm & In Control in how you run your business


The secret to sustainable business growth...
It’s not a hidden strategy you haven’t discovered yet.
It’s not another platform you haven’t mastered.
It’s not a new offer or a bigger audience.
It’s Simple. It’s Strategic. It’s Sustainable… & It WORKS!
Your Metrics!

What does this Mean
for Your Business?
It means waking up without that pit in your stomach. No more dread about unpredictable income or missed opportunities because you didn’t have the consistent cashflow to invest.
It means having the confidence to go from “I think this might work…” to “I know this is working” without any doubt or burnout in the process
It means spending your time on what really matters to you, so you have energy left over for the people and things you love.




Metrics Mastery:
Grow Your Business Without the Guesswork!
You’ve done the hard work of showing up for your business.
Now it’s time to work smarter, not harder.
Metrics Mastery isn’t just another program filled with outdated strategies that no longer work. Metrics Mastery is a 4-week hybrid program designed for the busy solopreneur which will give you a clear, repeatable system to turn your metrics into money, without a big team, paid ads, or endless hours online... in under 30 minutes a month!
Instead of wasting time on guesswork and adding even more to your busy schedule, you’ll gain back hours of time and energy while achieving consistent, sustainable business growth with clarity, confidence, and ease.
SIMPLIFY
Every funnel has leaks.
Your metrics show you EXACTLY where so you can fix them fast & stop leaving sales on the table.
Streamline your efforts & learn simple systems that actually work for your life & business.
No more second-guessing your prices, offers, or strategy.
STRATEGIZE
Focus on what drives revenue & ditch the rest.
No more creating endless content just to hear crickets.
Your numbers show what actually leads to clicks, consults, & cash, so every decision is so every decision is backed by data, not doubt.
SCALE
Build a business that supports your life, not one that drains it.
This isn’t just about more sales;
it’s about predictable sales.
With clarity comes control & with control, you finally grow on purpose, attracting ready-to-buy clients, creating reliable income, & leaving burnout behind!
What’s Included in Your Investment
WEEKLY ACTION EMAILS:
Stay focused with a clear, step-by-step plan delivered straight to your inbox so you’ll always know exactly what to do next. Just simple, strategic actions that build momentum one small step at a time.
→ You’ll stop overthinking and start implementing, with ease and consistency.
LIFETIME ACCESS TO EVERYTHING: Your business will evolve, & this program grows with you. Get lifetime access to every lesson, tool, and update, including future Maven Meetup Strategy Sessions.
→ Revisit, refresh, and refine your strategy anytime! Your access never expires.

MODULES DELIVERED VIA PRIVATE PODCAST FEED:
Learn on your schedule, no screen time required. Whether you're on a walk, folding laundry, or running errands, just pop in your AirPods and listen to bite-sized, no-fluff audio lessons that teach you how to finally understand exactly what to track and what it all means.
→ You’ll stop avoiding your metrics and start feeling confident using them.
COMPREHENSIVE PROGRAM WORKBOOK:
This is your action map to the business growth you’ve been searching for. With guided exercises, space to reflect, and step-by-step prompts, the workbook is your companion guide to help you implement, reflect, and tailor everything you learn to your business.
→ You’ll walk away with a system that fits YOU—not a one-size-fits-all template.
PLUG-AND-PLAY TEMPLATES & TRACKING SHEETS:
No more blank spreadsheets or guessing what goes where. These simple, pre-built tools do the heavy lifting so you can track the right numbers without the stress or headache.
→ You’ll go from “I don’t even know where to begin” to “this is finally doable.”
MAVEN MEETUP GROUP STRATEGY SESSION WITH AMY:
Get personalized support in a collaborative group strategy call. Bring your questions and fine-tune your approach with direct support from Amy.
→ You’ll get expert guidance, faster clarity, and support that fast tracks your growth.
ACCOUNTABILITY CHECK-INS & GIVEAWAYS:
Because most programs start to collect digital dust after week one. Not here. You’ll stay engaged with weekly check-ins, support, and fun incentives that make follow-through feel rewarding.
→ You’ll actually stick with it because it feels good to stay on track.
If you’re ready to
STOP guessing, START growing,
& turn your metrics into money
with a proven method,
Metrics Mastery is for you!
You May Be Thinking...
This sounds great but I've tried looking at my metrics before and it didn't change anything.
Now when you hear the word “metrics,” something tightens in your chest. You remember how frustrating it was to try and keep up with tracking everything. Maybe you’re afraid this will just be another strategy among all the others you’ve tried. That you’ll start strong, only to quit halfway because it feels like too much.
It’s not your fault! You were never shown how to track the right metrics in a way that actually helps you make better decisions, not just collect more info you don’t know what to do with. So of course it didn’t work. You weren't the problem, your process was.
I hate spreadsheets!
The spreadsheets you spent so much time creating make you cringe. They’re buried somewhere in your Google Drive collecting digital dust. Another reminder of something you started… and didn’t keep up with. The numbers on the screen may well have been written in a foreign language, leaving you confused and frustrated.
No problem! Inside Metrics Mastery you’ll discover hidden sources of data you’re already collecting, no spreadsheets required.
Businesses that leverage
their data experience:
23x higher client acquisition,
19x higher profit &
6x higher client retention
-McKinsey
So you're right, looking at your metrics might look like one more thing to do…
But it’s the thing that removes at least ten others from your plate.
I barely have time to breathe… how can I possibly add this too?
You’re already pulled in a hundred directions every day and most of them are non-negotiable. Your clients, your inbox, your content, your family. It’s a lot. The thought of carving out even 30 minutes a month to look at metrics feels like one more soul-sucking task in a sea of “shoulds” with no real payoff.
Here’s what this means for you…
23 times more client acquisition: Instead of 1 new client, you're now bringing in 23 new clients in the same amount of time. That’s a huge difference in growth and revenue!
19 times more profit. Higher profit means you’re making more money after covering your costs. Say you’re making $1,000 in profit per month now, that’s $19,000 per month.
6 times higher client retention. How many clients stick with you long-term? Right now, maybe only 1 out of every 10 of your clients stay and buys from you again. That means instead of 1 client staying, 6 clients stay loyal giving you more consistent income from repeat business.

Take a Peek Inside Metrics Mastery
MODULE ONE: TRACK
Ditch the Data Drama
The overwhelm ends here!
Learn exactly which three metrics to track, & why, so you can stop guessing & start focusing on the numbers that actually drive sales, not just feed your ego.
What once felt confusing & stressful will finally feel simple and manageable. No more second-guessing or getting lost in spreadsheets, just clarity, consistency, & confidence from day one!

MODULE TWO: ASSESS

Decode Your Data
This is where everything begins to make sense!
In this module, you’ll learn how to read your metrics like a GPS to spot trends, bottlenecks, and blind spots quickly & easily.
Say goodbye to chasing vanity metrics that waste your time & energy. You’ll focus on what drives revenue & finally feel that first wave of relief: “I’m actually in control of this.”
MODULE THREE: LEVERAGE
Strategize Like a Pro
It’s time to turn those metrics into money!
You’ll use your data to pinpoint exactly where leads are dropping off with a simple, repeatable plan that helps you spot common growth bottlenecks & use your metrics to guide strategic business decisions.
You’ll walk away feeling focused, empowered, & fully in control of your business, with a plan you can trust & the metrics to back it up.

MODULE FOUR: STREAMLINE
Keep It Simple & Sustainable

This is where everything comes together!
You’ll learn a simple, sustainable routine to track, review, & act on your data consistently, without the headache or overwhelm.
With a repeatable system that takes less than 30 minutes of your time each month, using your metrics becomes easy & something you’ll actually stick with. It’s sustainable, not stressful business growth.
You’ll walk away knowing exactly
What to track: So you're not drowning in data or wasting time on the wrong numbers
Where to find the metrics that matter: Using tools you already have;
social media insights, email stats, your website, payment platform, & your podcast
How to interpret it in a way that makes sense: Even if you’ve never been “good with numbers”
What to do with it: So you can adjust your strategy in real time and grow without guessing.
Ready to Turn Your Metrics into Money?
This 4 week hybrid program is designed to give you everything you need to leverage your metrics & grow your business, without wasting time or energy on things that don’t work.
The Investment?
ONLY 997
A small investment to create a sustainable & profitable business strategy will pay off for years to come.
And YES, payment plans are available!
The real reason everything feels so hard right now isn’t because you’re doing anything wrong…
It’s because you don’t have the clarity your metrics provide.

Every day you keep guessing, it’s costing you:
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Lost revenue: Every day you don’t use your data to identify what’s working, and what isn’t, you miss out on potential sales and clients slipping away without knowing why.
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Wasted time & energy: You keep trying generic strategies that aren’t actually the best solution for your unique business stage and needs.
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Growing frustration & burnout: The longer you stay overwhelmed and unclear, the heavier the weight on your shoulders gets, draining your motivation and confidence.
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Missed opportunities: While you hesitate, competitors who understand their data are moving ahead faster, capturing more clients, and scaling their business.
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Stalled growth: Without clarity, your business plateaus, keeping you stuck in the messy middle longer than necessary and delaying the freedom and income you want.
Over time, guessing is a slow leak that drains your business’s potential and your peace of mind every single day.
You have a choice...
Don’t let another day pass by feeling stuck and frustrated.
The growth you want is closer than you think. Your business, & your future self, will thank you for starting now.
Taking the time to understand & leverage your metrics is the fastest way to stop the leak & start growing your business with clarity, confidence, & ease.
This is what’s waiting for you inside Metrics Mastery.
When you track → you see clearly.
When you assess → you know what to adjust.
When you leverage → you create momentum.
When you streamline → you stay consistent.
And when you do all four?
You become that business owner...
The one who trusts herself.
The one who knows her numbers.
The one who makes decisions from a place of confidence,
not fear
The one who finally starts seeing the steady, sustainable growth she’s so worthy of!


The Choice Is Yours
Metrics Mastery gives you a clear path to sustainable business growth.
Without metrics, every decision takes longer.
Without metrics, you’re second-guessing every decision.
Without metrics, you’re stuck doing more, not less.
If you’re ready to put an end to this endless cycle & turn your business around,
this is your opportunity to learn how!
You absolutely have what it takes & Metrics Mastery will teach you how!
When you STOP guessing, you START growing!
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How is metrics mastery different from all the other programs I’ve tried?You’ve taken programs before that left you with more questions than answers or handed you a cookie-cutter formula that didn’t quite fit your business. That’s exactly why Metrics Mastery was built differently... on purpose. Here’s what sets this program apart: 1. It’s not another strategy, it’s the system behind every strategy. Instead of piling on more tactics, Metrics Mastery helps you figure out what’s actually working in your business right now. That way, you can double down on the specific strategy that you need to grow your business, whether it’s content, launching, networking, or something else entirely. 2. It’s built specifically for solopreneurs. No team? No problem. This isn’t built for someone with a VA, a big budget, or tons of tech. It’s made for the business owner doing it all themselves. That means it’s simple, sustainable, and zero fluff. No dashboards. No complicated tools. Just a Google Sheet and a repeatable system that works. 3. It teaches you to think and lead like a CEO. You don’t just get told what to do, you learn how to think strategically and make confident, data-backed decisions. You’ll finally understand why something is working (or not), and know exactly what to adjust, without second-guessing every decision. 4. It’s designed to stick. This isn’t passive learning. You’ll actively apply everything to your own business, track your actual numbers, and make real-time decisions that lead to real results. That kind of clarity doesn’t just boost your confidence, it builds serious momentum. So if past programs felt overwhelming, out of touch, or like they weren’t made for the way you work, consider this your fresh start. Metrics Mastery meets you where you are and helps you grow your business with clarity, confidence, and ease.
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What is the Metrics Mastery Program?Metrics Mastery is a hybrid digital/ audio program that teaches you exactly how to track the right data in your business, and more importantly, how to actually use that data to make strategic decisions that lead to consistent sales and sustainable growth. Inside the program, you’ll learn: What metrics actually matter for your stage of business so you stop tracking random numbers that don’t lead to more sales. A simple, proven system that allows you to look at your metrics in under 30 minutes a month saving you time and energy How to use data to guide your next steps: from content to offers to pricing so you’re not operating from hope or hustle anymore. You won’t be buried in spreadsheets or tracking dozens of metrics that don’t actually lead to business growth, in fact, we only start with 3 core metrics. If you’ve ever said, “I’m doing everything, but nothing is really working,” Metrics Mastery was made for you.
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How do I know if Metrics Mastery is the right fit for me?Metrics Mastery is built for the solopreneur who’s already in motion. You’ve been in business for at least a year. You’ve made sales. You’ve shown up, done the work, and proven to yourself that you’re in it for the long haul, but things still feel inconsistent. You’re self-led, resourceful, and not afraid of putting in the effort... but you’re tired of constantly guessing, pivoting, and wondering what’s actually driving results. This program is especially for you if: You’re a coach, consultant, or creative who’s hit a sales plateau and can’t quite figure out why. You’ve tried tracking metrics before, but it felt overwhelming or pointless—just another task that didn’t move the needle. You’re ready to grow, but you need clarity on what to focus on, what to adjust, and what’s actually working in your business. You want to feel confident making decisions based on your own data—not someone else’s formula. It’s not for someone just starting out without an offer, or anyone looking for a cookie-cutter strategy. This program won’t give you a plug-and-play marketing plan—but it will help you make your current business work better. If you’re in that messy middle, too far in to keep winging it, but not where you want to be, Metrics Mastery gives you the clarity and system to grow with intention, not just more effort.
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Do I need to be good with numbers to succeed in this program?Actually, Metrics Mastery was created especially for solopreneurs who feel intimidated by numbers. This isn’t about math or complicated formulas; it’s about making metrics simple, clear, and useful. You won’t be building dashboards, creating spreadsheets from scratch, or getting buried in data. Instead, you’ll follow straightforward, step-by-step lessons using plug-and-play tools (just a basic Google Sheet, nothing techy or overwhelming). You’ll learn how to: Track only the metrics that matter... no fluff or busywork Understand what the numbers are telling you in plain English Use real insights to make smarter, more confident decisions You don’t need to be a “numbers person.” You just need a system that works—and that’s exactly what this program gives you. Most clients walk away saying, “This isn’t nearly as scary as I thought.” And honestly? Many even start to enjoy tracking their numbers because for the first time, it actually makes sense.
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What is the time commitment of the program?You’re already juggling a lot and the last thing you need is another program that feels like a full-time job. That’s why Metrics Mastery is designed to be simple, flexible, and sustainable. It helps you make what you’re already doing work better, with less stress and more clarity. The program is built around short, clear, and actionable lessons without being glued to a screen. Each lesson is bite-sized and designed so you can take action right away, without needing to block off hours of your day or choose between this and your client work. Most solopreneurs spend about 1 hour per week moving through the content and applying it. Everything inside the program is designed to support what you're doing right now in your business so the time you invest pays off immediately.
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What kind of results can I expect?Results will naturally vary depending on where your business is and how you apply what you learn, but here’s what most clients experience after going through Metrics Mastery: Clarity on what’s actually working (and what’s not): You’ll stop second-guessing yourself and finally understand which actions are driving sales and growth so you can double down on what works and ditch what doesn’t. Confidence in your decisions: From pricing to content to offers, your metrics will guide your next move. No more relying on guesswork, generic advice, or strategies that worked for someone else’s business, not yours. More consistent sales: With the right metrics in front of you and a simple system to make informed adjustments, revenue stops being random. You’ll start seeing steady, predictable progress month after month. More time and mental space: Surprisingly, one of the biggest results clients report is relief. When you’re not constantly overthinking, reworking your strategy, or chasing shiny objects, you free up time and energy to actually grow your business with ease.
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What happens if I get stuck and have a question about a topic?You’re never left to figure it out on your own. Metrics Mastery was created with support and accountability baked in because I know how frustrating it is to invest in a program and feel stuck with no one to turn to for help. That won’t happen here. Here’s how you’re supported every step of the way: Weekly Accountability Emails: These gentle check-ins keep you focused, motivated, and on track, without feeling like pressure or just another thing on your to-do list. Maven Meetups: This live group strategy session gives you the space to ask questions, get clarity, troubleshoot roadblocks, and connect with other solopreneurs who are working through the same process. You’ll never feel like you’re doing this in a vacuum. Plus you'll have the opportunity to attend all future Maven Meetups... at no additional cost! Lifetime Access: Whether you want to move quickly or take your time, the content and tools are there for you whenever you need them. You can revisit modules anytime as your business grows and evolves. Simple, Guided Workbook: The companion workbook helps you stay organized and reflect on what you’re learning—without overwhelm. It’s designed to walk you through the process step by step and make everything feel doable. So whether you’re tech-resistant, number-averse, or just juggling a million things, you’ll never be left hanging. You’ll always know where to go for support, and you’ll feel confident taking the next step, even when questions pop up.
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Does Metrics Mastery include one-on-one consulting?The Metrics Mastery program does not include one-on-one consulting, but you’re never left to figure it out on your own. This program was intentionally designed with built-in accountability and support to keep you moving forward without the overwhelm. Each week, you’ll receive a focused check-in email to help you reflect, reset, and take action based on where you are. You’ll also have access to the Maven Meetup, a group strategy session where you can get your questions answered, gain insights from others, and stay connected to the bigger picture. And if you ever want extra, personalized support, you’ll have the option to add on a one-on-one strategy session for just $249. It’s a great way to get direct feedback on your data, refine your next steps, or work through a specific challenge one-on-one.
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How do I access the program materials?You’re busy so we’ve made accessing the materials as simple and stress-free as possible. As soon as you join Metrics Mastery, you’ll get an email with everything you need to get started: ✅ Instant access to the private podcast feed ✅ Downloadable workbook ✅ Plug-and-play templates All modules are pre-recorded and available 24/7, so you can learn on your schedule, whether that’s during nap time, between client calls, or after hours with your favorite drink in hand. This program is designed to fit your life, not the other way around.
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What is the investment of the program?Metrics Mastery is available for a one-time investment of $997, which includes lifetime access to the program materials, workbook, templates, Maven Meetups, and any future updates, at no additional cost. Flexible payment plans are available at checkout through our secure payment processor.
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What is your refund policy?Due to the digital nature of this program, all sales are final once access is granted. However, your investment may be applied toward our one-on-one consulting services if you decide you’d like additional support.
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What if I have more questions?Our amazing support team is happy to help! Email teamamytraugh@gmail.com or message Amy directly on Instagram @amytraugh with any questions. You can expect a reply within one business day.
Hello!
Thanks for stopping by!
I’m The Metrics Maven, Amy Traugh, bestselling author, & business strategist for solopreneurs ready to stop guessing and start growing their business with clarity, confidence, and ease!
Let’s talk about what most online “gurus” won’t: Buyer behaviors have changed, and the outdated tactics they used to grow their businesses no longer work. But one strategy has withstood the test of time, leveraging metrics.
I’ve built & scaled three businesses from the ground up in less than five years, without a business degree or burning myself out, all by using data to make smart, strategic decisions. It’s not as complicated as you’ve been led to believe. When you know how to interpret and apply your data, consistent sales become simple.
If I can do it, so can you and I’ll show you how!
