You’ve taken programs before that left you with more questions than answers or handed you a cookie-cutter formula that didn’t quite fit your business. That’s exactly why Metrics Mastery was built differently... on purpose. Here’s what sets this program apart: 1. It’s not another strategy, it’s the system behind every strategy. Instead of piling on more tactics, Metrics Mastery helps you figure out what’s actually working in your business right now. That way, you can double down on the specific strategy that you need to grow your business, whether it’s content, launching, networking, or something else entirely. 2. It’s built specifically for solopreneurs. No team? No problem. This isn’t built for someone with a VA, a big budget, or tons of tech. It’s made for the business owner doing it all themselves. That means it’s simple, sustainable, and zero fluff. No dashboards. No complicated tools. Just a Google Sheet and a repeatable system that works. 3. It teaches you to think and lead like a CEO. You don’t just get told what to do, you learn how to think strategically and make confident, data-backed decisions. You’ll finally understand why something is working (or not), and know exactly what to adjust, without second-guessing every decision. 4. It’s designed to stick. This isn’t passive learning. You’ll actively apply everything to your own business, track your actual numbers, and make real-time decisions that lead to real results. That kind of clarity doesn’t just boost your confidence, it builds serious momentum. So if past programs felt overwhelming, out of touch, or like they weren’t made for the way you work, consider this your fresh start. Metrics Mastery meets you where you are and helps you grow your business with clarity, confidence, and ease.

Metrics Mastery is a hybrid digital/ audio program that teaches you exactly how to track the right data in your business, and more importantly, how to actually use that data to make strategic decisions that lead to consistent sales and sustainable growth. Inside the program, you’ll learn: What metrics actually matter for your stage of business so you stop tracking random numbers that don’t lead to more sales. A simple, proven system that allows you to look at your metrics in under 30 minutes a month saving you time and energy How to use data to guide your next steps: from content to offers to pricing so you’re not operating from hope or hustle anymore. You won’t be buried in spreadsheets or tracking dozens of metrics that don’t actually lead to business growth, in fact, we only start with 3 core metrics. If you’ve ever said, “I’m doing everything, but nothing is really working,” Metrics Mastery was made for you.

Metrics Mastery is built for the solopreneur who’s already in motion. You’ve been in business for at least a year. You’ve made sales. You’ve shown up, done the work, and proven to yourself that you’re in it for the long haul, but things still feel inconsistent. You’re self-led, resourceful, and not afraid of putting in the effort... but you’re tired of constantly guessing, pivoting, and wondering what’s actually driving results. This program is especially for you if: You’re a coach, consultant, or creative who’s hit a sales plateau and can’t quite figure out why. You’ve tried tracking metrics before, but it felt overwhelming or pointless—just another task that didn’t move the needle. You’re ready to grow, but you need clarity on what to focus on, what to adjust, and what’s actually working in your business. You want to feel confident making decisions based on your own data—not someone else’s formula. It’s not for someone just starting out without an offer, or anyone looking for a cookie-cutter strategy. This program won’t give you a plug-and-play marketing plan—but it will help you make your current business work better. If you’re in that messy middle, too far in to keep winging it, but not where you want to be, Metrics Mastery gives you the clarity and system to grow with intention, not just more effort.

Actually, Metrics Mastery was created especially for solopreneurs who feel intimidated by numbers. This isn’t about math or complicated formulas; it’s about making metrics simple, clear, and useful. You won’t be building dashboards, creating spreadsheets from scratch, or getting buried in data. Instead, you’ll follow straightforward, step-by-step lessons using plug-and-play tools (just a basic Google Sheet, nothing techy or overwhelming). You’ll learn how to: Track only the metrics that matter... no fluff or busywork Understand what the numbers are telling you in plain English Use real insights to make smarter, more confident decisions You don’t need to be a “numbers person.” You just need a system that works—and that’s exactly what this program gives you. Most clients walk away saying, “This isn’t nearly as scary as I thought.” And honestly? Many even start to enjoy tracking their numbers because for the first time, it actually makes sense.

You’re already juggling a lot and the last thing you need is another program that feels like a full-time job. That’s why Metrics Mastery is designed to be simple, flexible, and sustainable. It helps you make what you’re already doing work better, with less stress and more clarity. The program is built around short, clear, and actionable lessons without being glued to a screen. Each lesson is bite-sized and designed so you can take action right away, without needing to block off hours of your day or choose between this and your client work. Most solopreneurs spend about 1 hour per week moving through the content and applying it. Everything inside the program is designed to support what you're doing right now in your business so the time you invest pays off immediately.

Results will naturally vary depending on where your business is and how you apply what you learn, but here’s what most clients experience after going through Metrics Mastery: Clarity on what’s actually working (and what’s not): You’ll stop second-guessing yourself and finally understand which actions are driving sales and growth so you can double down on what works and ditch what doesn’t. Confidence in your decisions: From pricing to content to offers, your metrics will guide your next move. No more relying on guesswork, generic advice, or strategies that worked for someone else’s business, not yours. More consistent sales: With the right metrics in front of you and a simple system to make informed adjustments, revenue stops being random. You’ll start seeing steady, predictable progress month after month. More time and mental space: Surprisingly, one of the biggest results clients report is relief. When you’re not constantly overthinking, reworking your strategy, or chasing shiny objects, you free up time and energy to actually grow your business with ease.

You’re never left to figure it out on your own. Metrics Mastery was created with support and accountability baked in because I know how frustrating it is to invest in a program and feel stuck with no one to turn to for help. That won’t happen here. Here’s how you’re supported every step of the way: Weekly Accountability Emails: These gentle check-ins keep you focused, motivated, and on track, without feeling like pressure or just another thing on your to-do list. Maven Meetups: This live group strategy session gives you the space to ask questions, get clarity, troubleshoot roadblocks, and connect with other solopreneurs who are working through the same process. You’ll never feel like you’re doing this in a vacuum. Plus you'll have the opportunity to attend all future Maven Meetups... at no additional cost! Lifetime Access: Whether you want to move quickly or take your time, the content and tools are there for you whenever you need them. You can revisit modules anytime as your business grows and evolves. Simple, Guided Workbook: The companion workbook helps you stay organized and reflect on what you’re learning—without overwhelm. It’s designed to walk you through the process step by step and make everything feel doable. So whether you’re tech-resistant, number-averse, or just juggling a million things, you’ll never be left hanging. You’ll always know where to go for support, and you’ll feel confident taking the next step, even when questions pop up.

The Metrics Mastery program does not include one-on-one consulting, but you’re never left to figure it out on your own. This program was intentionally designed with built-in accountability and support to keep you moving forward without the overwhelm. Each week, you’ll receive a focused check-in email to help you reflect, reset, and take action based on where you are. You’ll also have access to the Maven Meetup, a group strategy session where you can get your questions answered, gain insights from others, and stay connected to the bigger picture. And if you ever want extra, personalized support, you’ll have the option to add on a one-on-one strategy session for just $249. It’s a great way to get direct feedback on your data, refine your next steps, or work through a specific challenge one-on-one.

You’re busy so we’ve made accessing the materials as simple and stress-free as possible. As soon as you join Metrics Mastery, you’ll get an email with everything you need to get started: ✅ Instant access to the private podcast feed ✅ Downloadable workbook ✅ Plug-and-play templates All modules are pre-recorded and available 24/7, so you can learn on your schedule, whether that’s during nap time, between client calls, or after hours with your favorite drink in hand. This program is designed to fit your life, not the other way around.

Metrics Mastery is available for a one-time investment of $997, which includes lifetime access to the program materials, workbook, templates, Maven Meetups, and any future updates, at no additional cost. Flexible payment plans are available at checkout through our secure payment processor.

Due to the digital nature of this program, all sales are final once access is granted. However, your investment may be applied toward our one-on-one consulting services if you decide you’d like additional support.

Our amazing support team is happy to help! Email teamamytraugh@gmail.com or message Amy directly on Instagram @amytraugh with any questions. You can expect a reply within one business day.